I took an awesome yoga class tonight. At the end of the class we did some deep breathing and were instructed to “inhale love and exhale gratitude.” I love that. Inhale love and exhale gratitude. Imagine if we could all do that all day long. What a great world we’d live in.
But right now, I’m not feeling any love or gratitude whatsoever toward the Today Show. Once again, they have made absolute fools of themselves in their segment on “healthy gluten-free eating” and they have shown that they have their head up their behinds when it comes to celiac disease.
Jennifer Esposito contacted me Friday morning with the following:
I just flipped out watching the Today Show. They had the South Beach Gluten Free Diet people on. Not only did they misspell the word celiac, they said that celiacs can’t have “much” gluten due to a serious allergy. We have to join forces and do something.
Then she went public on Twitter with it and boy did it generate some buzz. Once I saw the video, I understood why. It was a pathetic display of…ahem ahem…entertainment.
Here’s the Gluten Dude video breakdown. As usual, my apologies for the crappy quality of the above video. I recorded the video with my phone to make sure I had the original in all its gluten free glory.
You may want to wait 30 minutes after eating before viewing. Yes…it’s that bad.
The Today Show Gluten Free Video Breakdown
00.11: Naturally, they open the segment by talking about the celebrities who have gone gluten free because lord knows, this is SO IMPORTANT. What celebs do they mention? Gwyneth, Gaga, Clinton and the Spice Girl. How about a celeb that has celiac disease? I guess not sexy enough.
00:33: Savannah says “Many stay away from gluten because of food sensitivities or allergies. 1% of the population suffers from celiac disease.”
Woo-hoo! They mentioned celiac disease.
Crap…they spelled it wrong.
Too funny, in a sad kind of way. See the screen grab to the right. They fixed this error on their video eventually but still, what does this tell you? I mean really, how do you spell the word celiac wrong and how does it then make it on the air??
01:06: Naturally, they can’t talk about gluten without somebody trying to profit from it, so now we realize the segment is built around the new South Beach Diet Gluten Solution book, which ironically I just talked about a few days ago.
Here’s the how they worded it: “Now the South Beach Diet has joined the pack; losing the little protein in the hopes of gaining new followers.” Funny…not “in the hopes of helping more people”, but straight out “in the hopes of lining the author’s pockets more.”
I didn’t like the idea of the book two days ago. Now I hate it.
01:28: Savannah says “Let’s get one thing straight right at the beginning. There is a serious condition called celiac disease.”
Do you think they received some negative press from the last time I called the Today Show out. I’d like to think…but doubtful. But still happy to hear this.
01:37: Savannah says “it’s almost like an allergy to gluten, correct?”
So much for being happy.
Actually, it’s nothing like an allergy to gluten. It’s an autoimmune disease. And to those who say I’m being unreasonable picky, I don’t think it’s unreasonable to expect a show with a zillion dollar budget to get the facts about our disease correct. But hey, I’m sure the doctor/author will set things straight.
01:57: Ok…I was wrong. Dr. Agatston has no clue whatsoever. He says that celiac disease is like a nut allergy. Really doc? In what way? And then he says celiacs “can’t have almost any gluten.”
He should have been yanked off the show right there and then but alas…we proceed.
02:00: Dr. Agatston starts pushing the “everybody should fear gluten” mantra. It is painfully obvious he is simply trying to cash in on the gluten free fad and sell his new book. This is just so wrong in so many ways.
02:13: Dr. Agatston “guarantees” that the majority of the show’s viewers have gluten sensitivity issues. This is insane. It has been estimated by celiac experts that about 6% to 7% of the population suffers from gluten sensitivity. But in order to sell more books, he pulls numbers out of his you know what.
Now a real journalist may have questioned him on his numbers. But Savannah? Yeah right.
02:41: The Today Show nutrition expert says the ONLY way to determine if you are gluten sensitive is to give up gluten. This is true, since there is no test. But how about suggesting you get tested for celiac disease first? Shouldn’t that be the first step, since once you are off gluten, the celiac test (blood work and endoscopy) is no longer accurate?
And this nutrition expert, who as far as I can tell has no connection to the book itself, keeps taking about “the plan” and why it’s so important. Why is she pushing the book so much? Weird.
03:05: They say if you are carb free, you are gluten free. Speechless.
04:10: “Gluten free does not mean calorie free. You still need to moderate your portions.” The first smart thing they’ve said.
The rest of the video is just blah, blah, blah.
So I find it ironic. On the same day where we had a nice small celiac awareness victory, where we called a company out and got them to make immediate changes, we have this Today Show debacle.
So to the good folks at the Today Show, I say this: You are a fluff show with fluff reporters. Stick to celebs and dishing out the latest gossip. Please save gluten free and celiac disease for the experts.
Celiacs around the world will be so thankful.
Ok…I’m in my happy place again.