Remember when Domino’s came out with a gluten-free crust in 2012? Refresh your memory here. They marketed it to the gluten-free/celiac communities, but then added a disclaimer that it may not be safe. But then the National Foundation for Celiac Disease partnered with them to promote it. The whole things was just…weird.
Well…IHOP just announced they are making pancakes for the people who eat gluten-free. Is it for the people who NEED to eat gluten-free?? Good question. Let’s see what IHOP has to say:
We do not claim that items marked as gluten-friendly are “gluten free” because we cannot confirm that they meet the FDA’s definition of “gluten free” (< 20 parts per million of gluten). Because we have multiple sources of gluten in our shared cooking and prep areas, including common fryer oil, we are unable to guarantee that any menu item can be completely free of gluten or allergens.
So A for honesty. And I mean that. Even though gluten-friendly is a ridiculous term, at least they are not trying to pass it off as safe for us. The thing is…I don’t know one person who eats gluten-free as a lifestyle choice. And I know EVERYBODY. If you are not eating gluten, I would think that means you need to avoid gluten for health reasons. Then wouldn’t a little gluten NOT be good for you? Again…I just don’t know who this is marketed to.
And how did the press handle the news? Do I have to ask?
Fox & Friends did a segment that I can’t even begin to describe. Here you go.
And multiple outlets used the same headline: “IHOP gets into the gluten-friendly game”. Yep…it’s a game I guess.
Look…we’ve been down this path before and we’ll be down it again. So let’s have some fun with this one. Using the initials IHOP, let’s talk about “gluten-friendly” pancakes; how we feel about it, why you can’t eat them, and what would happen if you ate them. I’ll go first.
I‘d Have Odd Poopy
I Hate OsteoPorosis
I‘m Hurling On People
I Have Ooodles of Pain
I Heavily Object to these Pancakes