Dude note on 04/24/15: Udi’s bread has gotten worse. Much worse. Read about it here.
Last week, Gluten Free Jenna, a fellow celiac, posted the above picture of a loaf of Udi’s bread she had just bought (without the Udi’s inset…that was my special touch for this blog post).
I found the picture comical at first.
But is it really funny? Or is it kinda troubling? And how common is this?
So yesterday, I did what any true journalist would do. I posted the picture on my Facebook page. But I intentionally did not give the brand name. My caption simply said this:
“Since it’s Sunday, how about something holy? I give you “gluten-free bread”. Seriously, how does this make it to the grocery store shelf?”
Note that I did not mention Udi’s. Nor did I even ask people to guess the brand.
Well here are some of the 75 comments I’ve received thus far:
“That is UDI’s bread; I’d recognize those holes anywhere!”
“Let me guess, Udi’s? You crack me up!”
“Yes my Holey Udi’s Bread looks just like this!!!”
“Udi’s right? Mine had a ton of holes too!!”
“Definitely Udi’s. I recognize those holes anywhere!”
“Let me guess, Udi’s? I have had several loaves this way. At $6 a loaf, it’s crazy!”
“Gotta be Udi’s!”
“It look like Udi’s to me.”
There was not one person who guessed a different brand. Not one.
Then I did a Google search and low and behold, this has been an issue for several years.
Now obviously, every loaf of Udi’s bread does not have gaping holes. I even purchased a loaf yesterday even though I don’t eat bread anymore and it was fine.
But the question is…why do any of them have holes?
I want you to look at the picture to the right comparing two loafs of bread and focus your attention on the price per pound. I took these pics yesterday at my local grocery store.
Price per pound of normal bread: $3.19
Price per pound of Udi’s bread: $7.85
Udi’s bread is 146% more expensive than regular bread.
So we’ve got two issues: You’re paying a lot more AND you’re getting a lot less.
This is totally not cool. Many celiacs already feel ripped off by the cost of a lot of gluten-free food. We don’t need to feel cheated by the product itself as well.
So what can we do about it?
Do we get all pissy and turn this into an Udi’s bashing session? Sure, we could do that…but that could take years and cost millions of lives.
(If you don’t understand that joke, go watch Animal House…immediately.)
No…I just want Udi’s to explain a few things so we can understand.
I am hoping the good folks at Udi’s will take the time to answer the following three questions:
1) Why is your bread as expensive as it is, compared to non gluten-free bread?
2) Why do some of your batches have large holes in them, rendering them basically unusable?
3) What are you doing to ensure that NONE of your future loaves of bread will have these holes?
And look…maybe there are legitimate reasons for the price and the holes. I’m not a bread expert.
I’m not looking to take down Udi’s. I love some of their products.
I just want to learn the truth.