Mark it on your calendar folks. The day: February 23, 2012. The time: 6:14am.
This is the first day of the beginning of the end of the gluten-free craze.
The ship has sailed. Elvis has left the building.
Ok…you get the point.
Yes, we have a long ways to go still. Don’t kid yourself.
There will still be people spewing that going gluten-free has saved them from the depths of despair.
There will still be pseudo-celebrities saying it allowed them to bring their A-game to their latest Reality TV show.
But the pendulum is beginning to swing and this makes the Dude very, very happy.
“How do I know this?” you ask. “Where’s the proof?”
I’m a news junkie. So I am pretty up to speed on what the current hot topics are. And I also get Google Alerts for both “celiac” and “gluten“.
Let’s go back a few months and recap some of the headlines:
- New Authors Believe Eliminating Gluten Improves Well Being (August 5, 2011)
- Kate Gosselin Won’t Date Gluten-Free Men (August 8, 2011) (Dude note: This makes me so happy I’m both married AND gluten-free.)
- South Beach Diet Doctor: Go Gluten-Free (October 10, 2011)
- Should We All Go Gluten-Free? (November 25, 2011)
- Get Healthy With the 30-Day Gluten-Free Diet Challenge (January 26)
Now, let’s take a look at some headlines from just this past week:
- Gluten Sensitivity: Fad or Fact?
- Questions Raised About Gluten Sensitivity
- Is Going Gluten-Free Really Good for You?
- All Hype: Gluten Free Diets May Not Help Many
- Report: Gluten-Free Diets Not Always a Good Idea
So what happened? Why the shift?
I’ve got a few theories (and who am I to keep them to myself?):
- The nature of the media is to build things up and then rip them down. And then move on to the next craze. That’s how they develop an audience. That’s how they make their money. They’ve spent months building up the gluten-free diet. Now it’s time to change their tune. (Let this be a warning shot to Jeremy Lin. They will turn on you eventually.)
- The medical community has raised their voice and said “Enough!”. Some of the biggest celiac specialists have gone public with their distaste of the gluten-free craze. Many of them realize that a lot of the talk out there is just bunk and it’s hurting the cause of the people who truly NEED to be gluten-free.
So it’s a start. Like I said, we’ve got a ways to go.
And the craze has not been all bad. If nothing else, it has brought some awareness to our plight and has given us celiacs more dining options. And for that I am grateful.
But the negatives far outweigh the positives and it has hurt our cause more than helped us.
So goodbye gluten-free craze. Thanks for visiting. Don’t let the door hit you in the ass on the way out.