Jason is the CEO of The Wise Alternative, the company that promotes and sells Gluten Relief, the miracle solution that “allows even the most severe celiacs to consume gluten and stay healthy” (his words, not mine).
Note: As of August 17, 2012, I have been legally required to change all references of Gluten Relief to Gluten Sensitivity since it turns out Jason violated a trademark by using that name. You can read about it here.
This post is based on Jason’s comment on my previous post a few days ago where I first talked about Gluten Sensitivity.
This is going to be a long post, so bear with me as I want to get all the facts out to the public.
If you have not read the first part of this aggravating topic, read it here, and especially read Jason’s comment toward the bottom of the post, and then come on back.
Thanks for your response Jason.
Look…I wish you were right. I wish there were a cure for celiac disease. We all do. If you can convince me that I’m wrong, I will totally tip my hat to you.
But I know, and pretty much every realistic person out there knows, that your product and especially your marketing message is pure bunk.
I am not looking to do battle with you. But when I see something so utterly detrimental to the entire celiac community, with claims so dangerous that I believe they could border on illegal, you damn well better believe I’m going to stand up for my people.
You asked for an open and honest discussion. I am all for it.
But in order for something to be open and honest, it has to based on facts. I didn’t see too many facts in your response.
So how about these facts?
FACT: There is no cure for celiac disease. There is not one medical expert alive who will deny this.
FACT: The only treatment for celiac disease is a 100% gluten-free diet. An amount as small as 1/8 the size of your fingernail can cause an autoimmune reaction.
FACT: You say that people who have taken Gluten Sensitivity report that they are able to eat anything they wish, including items that were before intolerable. Yet there are no documented cases of these people.
FACT: Your website at one time stated that “You may eat anything you wish while taking and after finishing the formula. It is a 30 day bottle, one time only, never to be taken again. One bottle has successfully treated more than 600 people from “silent” celiacs, to those who became violently ill at the slightest contamination.”
Now you say that three bottles may be needed…an extra $300 in your pocket. How convenient.
FACT: Gluten Relief was developed in 2005 and seven years later, you still say testing “is in progress” and not one person in the medical community has backed your product.
FACT: Your double-blind study is published in a non-peer reviewed journal, which means it is MUCH less trustworthy than a peer-reviewed journal.
FACT: You used to have a money back guarantee that 1 bottle would do it and you would also refund the fee for the test! Then you changed it to 3 bottles and no test refund.
FACT: Your test pilot study states that “Dr. Wise [the non-doctor who invented Gluten Relief] is a clinician who felt that it was his calling to…help those needing a cure for Celiac Disease.”
I repeat…a cure for celiac disease.
FACT: On celiac.com, there is a forum asking for recommended celiac doctors in various states. A forum member called “Sleeping Celiac”, who has exactly one comment on the entire forum, responded with the following:
I recommend Dr. Jack Wise NMD, Tulsa, OK. He is wonderful!!
I was an undiagnosed celiac with GI issues and moderate to severe arthritis. After his solution I can eat anything I wish with no trouble at all as well as improvements with joint pain and GI issues! I also dated a woman during this same time that was a severe celiac who can now eat anything she pleases.
I’m not saying this is you Jason (but couldn’t you have at least changed your name?).
FACT: You state that “we have had many thousands of people take Gluten Relief successfully with all manner of Gluten sensitivity and Celiac disease. The majority tell us that they have returned to their normal diet with no problems.”
Where is the proof Jason? Do you have any f*cking idea how dangerous this claim is?
Celiacs hate celiac. They’d do anything NOT to have celiac disease.
And here you come in like a big hero saying “Hey, we’ve got a product that will take care of all your worries.”
Do you even realize how evil this is? Can you fathom how you are playing to people’s emotions and totally taking advantage of them?
People want to believe…even though it’s not realistic. And you take advantage of them.
FACT: You’ve done no serious studies. Period. You even state yourself that “we look forward to a biopsy of a serious celiac someday, both before and after taking Gluten Relief.”
What’s the rush Jason? It’s only been 7 years.
AND ONE FINAL FACT: I am going to do everything in my power to get this product off the market and to shut your ass down. You are giving celiacs false hope. And worse than that, you may be leading them to an early death.
I’ll sleep well tonight knowing I live my life trying to do some kind of good…trying to have some kind of positive influence in this cold world we sometimes live in.
How do you sleep at night?
These are the facts Jason. Please feel free to dispute as you wish.
As we agreed…open and honest.