I have nothing against Udi’s. Honestly. But I do wonder who is running the show over there because they simply cannot get their sh*t together.
First, they can’t seem to fix the holes in their bread so it doesn’t look like swiss cheese.
Then they officially partner with Smashburger, even when Smashburger themselves say their gluten-free burgers run a high risk of cross-contamination and are not recommended for celiacs.
And now THIS. Fear and misinformation. (Click it to read their ridiculous Facebook post and by all means, feel free to leave a comment.)
It fails on every single level. Well…there are only two levels, but it fails miserably on both of them.
Failure 1 – Fear: “Be wary of hidden gluten in cocktails – most are not gluten-free!”
Rubbish. Absolute rubbish.
Non-flavored vodka, gin, tequila, rum, scotch, whiskey, bourbon — ALL GLUTEN FREE.
Club soda, tonic water, coke, ginger ale, orange juice, cranberry juice, pineapple juice — ALL GLUTEN FREE.
How’s this list? Americano, Brave Bull, Cosmopolitan, Daquiri, Elephant Lips, Firefly, Gibson, Hanky Panky, Income Tax, Jewel, Kamikaze, Lemon Drop, Manhattan, New York, Old Fashioned, Planters Punch, Queen’s Cousin, Rusty Nail, Screwdriver, Tequila Sunrise, Uncle Alex, Vodka Sour, Wisp of Evil, XYZ, Yellow Bird, Zombie
All. Gluten. Free. (Not to mention a fun 26 days and one heck of a hangover.)
So tell me Udi’s. How are MOST cocktails not gluten-free? Most cocktails actually ARE gluten-free.
Why are you spreading unwarranted fear to your 1.4 million followers?
Failure 2 – Misinformation: “When in doubt, try some of our favorite gluten-free beverages like Omission Beer.”
This one blows me away. With a handful of amazing gluten FREE beers on the market now (Groundbreaker, Glutenberg, Greens), why promote a gluten REMOVED beer when pretty much all experts and the majority of celiacs say Omission cannot be trusted?
Omission is not gluten-free. Omission is not legally allowed to be labeled gluten-free. There is no reliable test to determine the gluten-level in Omission.
Yet Udi’s, largest gluten-free company on the planet, thinks it’s ok to promote it as gluten-free.
Udi’s got some sh*t for this and here is their canned response: “The fans of our page include a mix of those with celiac disease as well as those who choose to be gluten-free because it makes them feel better.”
And this somehow makes it ok to spread lies and fear?
Udi’s…you have lost your way.