Ok folks…you have got to see this. This is so bad it’s almost comical.
Except it’s not.
It’s one thing when The Today Show gets celiac disease totally wrong. They are so inept it’s almost to be expected at this point.
But if there is one industry besides the medical community that I expect to be accurate about celiac disease, it is the supermarkets who are the ones promoting, selling, and even making their own gluten free food. It’s not too much to ask that they at least Google what the hell celiac disease is and provide the correct information to their audience. Or maybe it is too much to ask.
This brings us to H-E-B, a large supermarket chain in the southern U.S.
How about $18 billion of revenue as of 2012. How about No. 12 on Forbes’ list of America’s Largest Private Companies. How about the 25th largest retailer in the United States. How about almost 500,000 Facebook fans and over 20,000 Twitter followers.
So how does something like this get published by them?
I’m not gonna waste a whole lot of breath on this one. I’m not in the mood to educate a company that won’t spend the slightest effort to educate themselves first.
Suffice it to say, they have no idea what the hell they are talking about. Celiac is an autoimmune disease. And celiac disease is life threatening if left untreated. And the symptoms go so much deeper than what they describe.
People complained to them left and right on Twitter yesterday and 24 hours later, there has been no response. (I’m shocked. Shocked I tell ya.)
And the battle for celiac awareness continues.
What do you say H-E-B, how about a mea culpa?
The Celiac Awareness Theme Song
It’s the same thing night on night
Who’s wrong baby who’s right
Another fight and I slam the door on
Another battle in our dirty little war
It’s the same old story same old act
One step up and two steps back
– Bruce Springsteen, One Step Up and Two Steps Back