Somebody on Facebook sent me the above picture yesterday and I’m so glad they did. Although it perturbed me, it gave me quite a needed chuckle.
These brownies were located in a store in Hong Kong. That’s right folks…the gluten-free fad has gone global.
I’m partly amazed at the company’s honesty and partly disgusted at what this does for celiac awareness. You can’t be 99% gluten-free. That actually makes it NOT gluten-free.
Who are they marketing to? And how the heck did they came up with the number 99??
You see folks…there are certain absolutes in this crazy world we live in. It either IS something or it’s NOT something. But it can’t be both.
You can’t be 99% a virgin. Either you got your groove on or you didn’t.
You can’t be 99% pregnant. Either you’re riding the baby train or you’re not.
You can’t be 99% sober. Either you inhaled or you didn’t.
You can’t be 99% committed. Either you’re in or you’re out.
You can’t be 99% on time. Either you’re there on time or you’re late.
You can’t be 99% honest. Either you’re truthful or you’re a liar.
You can’t be 99% listening. Either you hear me or you don’t.
You can’t be 99% victorious. Either you won or you lost.
You can’t be 99% faithful. Either you can be trusted or you’re a dog.
And you can’t be 99% gluten-free. That makes it NOT GLUTEN FREE.
What part of free don’t people understand?
Celiacs live in a zero sum game and 100% absolutes are our friend.
I’m now 99% sure I’m done with this blog post.