A few days ago I wrote a blog post titled “Dear Bart & Judy: Your Cookies Aren’t Gluten-Free“. The essence of the post was that they labeled their cookies gluten-free and then added “May contain wheat” on the back of the package because they use shared equipment.
I received an email from Bart yesterday that read as follows.
We are a small, very personal company competing with some very large companies who take very little interest and care less as to what they say or do or say they do or lead people to believe. We do not attempt to flavor the truth with 500 word disclaimers. Nor do we have an ad agency or legal team telling us exactly what to say and how to say it.
Personally, I have been driven to develop our GF cookies because I have a personal interest as my son suffers from Crohn’s Disease.
So, although I respect your blog, it is very unfair of you to call us out, hold us in contempt or to subject us to the ridicule as you did.
There is absolutely nothing hidden with our product and frankly if anyone ever faces a life or death situation, I would rather err on the side of ridiculous caution with our allergen notice rather than parse my words with a 150 word a disclaimer similar to Mike and Mary’s on our next print run. Maybe it’s because I’m an engineer, not a marketer.
Bottom line, if you or anybody has an issue about what we do or say or anything else, we appreciate it if they simply give us a call or drop us an email, we are more than happy to accommodate any suggestions; however to treat this particular situation in a damaging way that you did is not right and uncalled for. Pick on some of the larger companies that are falling over themselves to ride the gluten-free wave with no moral commitment to the issue.
Thanks for your email Bart. Believe me when I say this…I root for the little guy like you wouldn’t believe. In this day and age of mega-everything, I would much rather give my business to the small companies than to the big behemoths.
But when it comes to my health, I will go with whoever keeps me safer. Every. Single. Time.
And the fact is, by using one mixer for all of your cookie batches, there is just way to much risk involved.
But here’s the fact: I feel like crap way too much of the time. And frankly, I’m sick and tired of being sick and tired.
But if I can get one company to change the way they produce their “gluten-free cookies” to make sure they are completely safe for celiacs to eat, then I can take my afternoon naps feeling good about myself.
I want everyone to watch the following video of the dangers of shared equipment. Do you really thing simply washing the equipment gets rid of all of the hidden gluten?? Think again.