Here’s a question for you: How much responsibility does the media bear in promoting celiac awareness?
Maybe “promoting celiac awareness” is the wrong terminology.
Maybe it should be “how much responsibility does the media bear in connecting gluten-free to a serious health issue?”
Gluten-free is trendy. I get it.
And while something remains trendy, there will always be hoards and hoards of people trying to profit off that trend.
But gluten-free is different. It’s not the South Beach Diet. It’s not Atkins. It’s not the Mediterranean Diet.
It’s the complete removal from your diet of a common protein that has devastating health effects on millions of people across the globe.
It’s not a fad. It’s here to stay.
So when a professional chef, with her own TV show, with a gazillion social media followers, with the power to educate the masses, does a show specifically on gluten-free cooking and doesn’t mention celiac disease once, has she failed?
Let’s give a warm Gluten Dude welcome to Rachael Ray.
Yeah…not my favorite person.
She has a show on the Food Network called “3 in the Bag”. It’s a 30 minute show where she makes three different meals. She recently did an episode called “Gluten-Free Times Three”.
I recorded it. It wasn’t pretty.
Actually, the recipes looked good. No real qualms with the meals themselves.
So what are my complaints?
- Not one mention of celiac disease.
- Not one mention of gluten sensitivity.
- Not one mention of cross-contamination.
- Not one mention to make sure the ingredients check out completely gluten-free.
- She kept using the damn phrase “figure-friendly” to describe these meals.
Now look…I could be wrong here. Mrs. Dude will rightfully tell you that I’m wrong an awful lot of the time.
But it just seems like such a wasted opportunity. Even a quick 30 second blurb at the beginning of the show would have been nice.
I’m not asking for the world. I’m just asking that the media please take their role in educating their audience more seriously.
Well…maybe that is asking for the world.