Who says we’re not making a difference!
It’s so cool not only when we make our voices heard, but when we can generate a complete shift in attitude from one of the largest companies in the world.
Here’s a quick recap for those not in the know.
Last May, Disney produced an episode of “Jessie” in which they portrayed a gluten-free character as weak and nerdy and bullied him by throwing pancakes at him. It was beyond awful. You can read all about it here.
The show was released On Demand a few days before it was set to air on TV. To make a long story short, a fellow celiac got wind of it, she created a change.org Petition, she sent me the link, I wrote a blog post and from there all hell broke loose.
It was picked up by tons of media outlets and Disney had a bit of a sh*t storm on their hands.
To everyone’s surprise, Disney actually pulled the episode right before it was set to air. It was such a sweet, sweet victory.
(Not everyone was happy of course…hence my new Gluten Douche nickname.)
They eventually reshot the episode, removing all of the negative gluten-free connotations.
You would think it would end there, right?
Nope, Disney went one step further and produced a video educating people on the gluten-free lifestyle. And guess who it starred? Yep, two actors from Jessie.
So a tip of the hat to you Disney. Thank you for listening. All is forgiven.