I really thought we were making a dent in celiac awareness.
I had convinced myself that the gluten-free fad was just that…a fad that had begun to run its course.
I led myself to believe that 2012 would be the year that we’d shift the focus away from gluten-free food and onto the diseases that are caused by eating gluten.
But…as Chandler Bing would say…”could I BE more wrong?”
Take a look at the above chart. (No…there will not be a test afterwards.)
It compares the search volume of the terms “gluten” and “celiac” from 2004 until now.
From 2004 til 2007, things were moving along just swimmingly.
But then what the bloody hell happened in 2007 (ironically…the year I got diagnosed with celiac)?
Notice a trend since then?
Gluten is all the rage.
Celiac has flatlined.
What does this mean?
It means people are buying into the gluten-free trend.
It means the food manufacturers have done a wonderful job spouting gluten-free as the end-all be-all to all your dietary needs, while the medical profession has not been quite as effective in getting their message across.
Gee…I wonder which one has the bigger budget and is driven by profit more than compassion.
And look at some of the headlines from just the past few days:
“Gluten-free: Just a fad or healthy option?”
“Should everyone go gluten free?”
“Gluten Intolerance: Is It A Fad?”
I seriously thought we were done with this crap.
So what’s a Gluten Dude to do?
Do I just throw in the towel and admit that it’s a lost cause?
Do I admit that I can never change the perception of what gluten-free means to those who truly need it?
Or do I take it to the next level?
Do I continue to fight the good fight?
Here’s your answer…WHO’S WITH ME?