It’s official…we’re a punchline.
We’re whiny. We’re difficult. We’re privileged.
But most of all…we’re a joke.
Gluten-free is making headlines for all the wrong reasons.
Who to blame? Where do I start???
I blame the idiotic marketing companies who have turned gluten-free into a $6 billion industry by convincing the population that gluten is the devil and you can lose weight by eating gluten-free. But you want to hear something funny? Almost 70% of that $6 billion is being spent on gluten-free bakery items and snacks. That’s right, they are convincing everyone that they can lose weight…by eating crap. And the public is buying it hook, line and sinker.
I blame the food companies for seeing dollar signs and promoting the hell out of gluten-free because it’s the current trend. I’ve seen eggs, vodka and yes even water bottles all labeled gluten-free. You may say they’re doing it to promote awareness. I say they’re doing it to promote their bottom line.
But mostly, I blame the media. The internet whores who will do anything for a click and the TV personalities who will do anything for a laugh.
You want some recent examples? Let’s do it.
The Today Show
Ahhh…our good friends at the Today Show. There was an article on their website yesterday titled “Gluten Allergy is a Myth”. Now technically, there is celiac disease and then there is non-celiac gluten sensitivity. So maybe, just maybe, the headline is not inaccurate. And the article itself gave plenty of credence to celiac disease.
But the damage had already been done with the headline. The large majority of the people will see the headline and move on, not bothering to click thru to the article. And naturally, the headline was all over Twitter yesterday, most of them saying gluten-free is bullsh*t.
As someone on my Facebook page yesterday said “The media is in the business of spreading mis-information, confusing people and selling hype and scandal. It’s an hour past getting old.” Couldn’t have said it better myself.
This leads directly into my next example.
This was from last night’s show. And where did he get his material from? That’s right…the headline from the Today Show.
I like Jimmy Fallon a lot. I think he’s one of the most creative people on TV. And he’s got a huge audience. Now that audience thinks we’re a bunch of “Mary’s” because we can’t eat gluten. Just wonderful.
The Ellen Show
I get it. I almost did a blog post about this gluten-free dating site as well because it kind of is ripe for the picking. But I live it. We all live it. That gives us the right to poke fun at things that WE experience. But Ellen doesn’t live it. And by following up with a clown dating site again just makes us seem like we’re weird…we’re different. No…we’re sick. We have a disease.
And look…I get it. Ellen and Jimmy’s job first and foremost is to entertain us and make us laugh. And they both do a damn good job at it. But when there are so many things in this world that SHOULD be made fun of, can’t they just leave us out of it?
This bonehead posted the following on Twitter the other day: “Trying to go gluten free until thanksgiving. After that, guard your refrigerators and lock your pantries.”
Hahahahahahahahahahahahahahahahahahahahahaha!!! Oh Ryan…that is so YOU.
Good thing he only has 12,120,763 followers.
The Vampire Diaries
I’m waking on dangerous ground here as this is one of my Dudette’s favorite shows. But in last night’s episode, one of the characters was made fun of for not eating pizza. The line was something like “Why so sad? Let me guess…you’re gluten free?”
That’s right, even vampires are making fun of us now.
It doesn’t get any lower than that.