Do you know there are now two great songs titled “Hey Joe”? Of course, there is the classic Jimi Hendrix version. And then the recent one by Caamp. Awesome song. The last line of the song goes:
Hey Joe, I got one more question
How does it feel, to spit that love into a microphone?
But since you’re the bozo in charge of the latest Grinch ad campaign, where you make it more difficult for those with celiac disease to be taken seriously (see above image), I’ll change the verbiage up for you a bit:
Hey Joe, I got one more question
How does it feel, to spit that hate into an ad campaign?
Ya see Joe…I’m in a transitional stage. I’ve been calling shit out like this for the past 7 years. And I’m tired of it. Tired of people like you in the media who think gluten is still a fucking joke. And I know it’s tough for ad guys like you to be original. Hell…this is the fourth Grinch movie. Kinda hard to be original in advertising when the best you can come up with is remakes. So after 7 years, I’m tired of dealing with guys like you. Guys who take the easy way out. So rather than rant, I’ll educate.
So Joe…you ever hear of celiac disease? It’s an autoimmune disease that affects almost 1% of the population. And you know what the culprit of the disease is? Yep…it’s gluten. It’s absolute poison to our body. When somebody with celiac disease eats gluten (i.e. when someone “puts it in our smoothies”), their small intestine gets damaged; so damaged that the body can no longer absorb nutrients. And what happens when the body can’t absorb nutrients Joe? Here are some fun results from the Mayo Clinic:
- Anemia, usually resulting from iron deficiency
- Loss of bone density (osteoporosis) or softening of bone (osteomalacia)
- Itchy, blistery skin rash (dermatitis herpetiformis)
- Damage to dental enamel
- Mouth ulcers
- Headaches and fatigue
- Nervous system injury, including numbness and tingling in the feet and hands, possible problems with balance, and cognitive impairment
- Joint pain
- Reduced functioning of the spleen (hyposplenism)
- Acid reflux and heartburn
In children under 2 years old, typical signs and symptoms of celiac disease include:
- Chronic diarrhea
- Swollen belly
- Failure to thrive
- Poor appetite
- Muscle wasting
Older children may experience:
- Weight loss
- Short stature
- Delayed puberty
- Neurological symptoms, including attention-deficit/hyperactivity disorder (ADHD), learning disabilities, headaches, lack of muscle coordination and seizures
And Joe…it’s been a tough ride for those with celiac disease since “gluten free” has hit mainstream. We have been on the receiving end of a barrage of jokes at our expense. But Joe…I gotta tell you…having celiac disease kinda sucks. There is really nothing funny about it. And I know what you’re thinking Joe. “But Dude…I’m making fun of those who jump on the gluten-free bandwagon. Not those with a disease.” Well here’s my question to you Joe. How can the general public know the difference?
I just got an email from someone whose mother and aunt both have celiac disease, suffers each time he eats gluten, but doesn’t want to go to the doctor. Do you know one of the reasons he does not want to get diagnosed? Here’s what he told me:
“If I get diagnosed, I don’t want to tell people I know because I don’t think they’ll believe me.”
Can you imagine not wanting to tell people you have an autoimmune disease? Can you imagine how many undiagnosed celiacs are walking around thinking gluten is a joke, when it’s actually killing them inside.
So look Joe…I don’t expect a response. I know you don’t give a shit. But maybe…just maybe…next time you run an ad campaign, consider the list of symptoms above and just leave us out of it.
We didn’t ask for this disease. All we ask is that you respect it.