To all of you crappy media outlets out there, here’s a tip for you. If you can’t even pronounce the word “celiac” correctly, you aren’t remotely qualified to talk about our disease.
So please stop. Effective immediately.
You have turned gluten-free and celiac disease into an utter joke. I see it in the news every day. And I see it in my Twitter feed. Where gluten-free was once thought of as a medical necessity, it has morphed into a laughingstock because of your sheer ineptitude and callousness.
The latest media fail comes from the trolls at The Street. The Street is an extremely popular financial media company founded by the clown Jim Cramer. If you don’t know who Jim Cramer is, just watch this epic video of Jon Stewart taking him to town. You’ll be smiling ear to ear.
Even though The Street’s focus is Wall Street, they thought it would be a good idea to do a video segment on the “gluten free trend”. And they sent in Debra Borchardt, a Wall Street fixture who spent 15 years at Bear Stearns. Naturally, that makes her the perfect candidate to talk about celiac disease.
Gee..what could possibly go wrong?
Here’s the Gluten Dude breakdown of the above video.
00:11: Not again?!?! She pronounces the word “selliac”. Brilliant. So 13 seconds in, you’ve lost all credibility and are officially ripe for the pickings. Really folks…it’s not that hard of a word to pronounce. Niche, kibosh, floccinaucinihilipilification? Sure, those words could trip you up a bit. Celiac? Pretty straightforward. Unless, of course, you’re a lazy reporter (see Savannah Guthrie).
00:14: She says those with celiac disease “want” a gluten free diet. Ummm…no. We NEED a gluten free diet. Am I being picky here? You bet. Does the segment warrant it? You be the judge.
00:26: They say it’s not just those with celiac disease that eat gluten free, but “people want generally healthier diets and they see gluten free as an example of how to take advantage of that.”
Why is a gluten-free diet healthier for people? I’m sure they will follow up on this. I mean, you can’t just say going gluten free is healthier and not follow it up with facts to back it up.
Ok. I guess you can. Moving on.
00:35: This is classic. They are talking about how celiac disease is a healthier lifestyle while the camera pans across a shelf full of donuts.
00:42: The gluten free market is now a $1.6 billion dollar market. That is so comically sad.
01:00: Now she mispronounces Anheuser-Busch. You simply can’t make this stuff up. It’s almost like a bad SNL skit.
01:30: To prove how a “healthy” gluten free diet tastes, they sample…you guessed it…donuts and muffins.
That’s it…I can’t discuss it anymore. This is amateur hour at its finest.
But the thing is…it’s not funny. It’s lazy and irresponsible. Of course, this is pretty much exactly what I expect out of the media today.
So to The Street and all of the other media outlets who are treating gluten-free like a fad…a trend…a joke, here’s my message to you: