I know…I know.
“What the heck are you talking about Gluten Dude? Aren’t you the biggest REACTOR in the world?”
For the record…no…that would be Kashiwazaki-Kariwa in Japan. But I digress.
So do you see that image above? That is a label from a brownie sent to me privately from a fellow celiac. The red arrows were my creative touch. Yeah…I know…the right side of my brain is in serious overdrive.
Anyway, you’ll see in big old letters “Gluten Free Fudge Brownie”. And in the ingredients, you will note it says it contains both wheat flour and malted barley; two serious gluten-free offenders.
So my first reaction was to call the company out publicly. It was just so blatant that it had to be shared. I mean, how dare they…blah, blah, blah.
But I must be maturing or something. Turning 40-something (cough, cough) in 10 days will do that to a person.
Instead of calling them out and getting everyone all riled up, I decided to phone the company instead and ask what the heck is going on. I spoke to customer service, explained what I was calling about and she put me right through to the owner of the company.
And what did the owner do?
Did he deny it? Did he get angry? Did he create a new website just to bash me??
Nope. He apologized profusely. It was a labeling error…nothing more, nothing less. The ingredients listed are for their regular brownies, not the gluten-free ones. He felt absolutely awful about it and totally owned up to it.
His exact quote: “My screw up. I did not check. What a fool I was. I will not do that again. Thank you for reaching out to me, and not castigating me, as you well could have, and were entitled to do. ”
Not only that, but he knew all about the FDA law, the 20ppm limit, etc. He’s done his research. He sends his gluten free brownies and cookies out for testing every six weeks and they come back at about 5ppm. He even forwarded me the most recent report to confirm it.
He also said that about 400 of these mis-labeled brownies went out and if anybody finds a store that is still selling them to please buy them all and he will personally send you a check and some free samples.
Now he does indeed produce the gluten-free items in the same facility as the other items so I will not be eating them. But that’s not what this is about today.
In a world of deceit, it was refreshing to come across someone who owns up to their mistakes and tries to make things right.
Actually, he told me his biggest fear was that I would report him to the FDA.
And if I simply REACTED, perhaps I would have.
Now let me tell you about my 20 minute conversation the other day with Bart from Bart’s Bakery. Naaahhhh…I’ll save that for another post.