Canada has made some awesome contributions to the world. It’s given us Superman, John Candy, AM Radio, Gordon Lightfoot, Basketball, Molsen, Michael J. Fox, the Foghorn, iMax, Lacrosse, Seth Rogen, the Wonderbra, Ice Hockey, Modems, Pagers, Jim Carrey, Pamela Anderson, and the Blackberry. I’d say the only black mark Canada has is Justin Bieber. Hey, nobody bats 1,000.
And now Canada has given us something extra special: COMMON SENSE
The Canadian Celiac Association announced yesterday that they “recommend that people with celiac disease or gluten sensitivity DO NOT consume the gluten-free labeled Cheerios products at this time because of concerns about the potential levels of gluten in boxes of these cereals.”
No BS…just common sense. But the bottom line, as per their report:
“Gluten contamination in oats is not distributed evenly through a batch; therefore, “hot spots” of high contamination can occur. Based on the information provided to date, our scientific advisors are not convinced that the testing procedures described by General Mills are sufficient to detect these contamination “hot spots” in the oats and oat flour or in the boxes of cereal that may contain those contaminated oats. As a result, some boxes of cereal in the market may be safe for people with celiac disease while others contain significant gluten contamination that has not been detected using current testing protocols.”
This is precisely why some celiacs are fine eating the Cheerios and some continue to get sick. Because their testing methods SUCK.
And it’s not just me who feels this way. The Gluten-Free Watchdog and other sensible leaders in our community are also on board with this stance.
Now I want you to compare this to the Celiac Disease Foundation here in the states, who actually has their logo on every box of gluten-free Cheerios. And it got me thinking: Why would the CDF, one of the leaders of our community and who plays a huge role in keeping the community educated and safe, promote gluten-free Cheerios, when they are not proven to be safe??
Well…here is your answer. General Mills and their subsidiaries are the largest sponsor of the CDF, by far. Actually, they are the only 9 companies that attained the highest sponsorship level of the CDF, as per the CDF website.
All of those companies above? All owned by General Mills.
But I’m not here to call anybody out. Everyone needs to sleep with their own decisions, including those fellow gluten-free bloggers who continue to promote Cheerios. But I’ve always said I believe every celiac has a responsibility to the community. And if a product is not proven safe, whether you want to eat it yourself or not, you should not be promoting it. Period.
Now stepping off my soapbox…it’s a long way down ;)