Barilla makes gluten-free pasta.
Barilla offers 1,000 other products.
Barilla employs 8,000 people.
Barilla owns 30 production facilities in 9 countries.
How can such a large, successful company be run by such a boneheaded CEO??
Just a quick recap: Guido Barilla (their CEO) made recent comments disparaging the gay community. Basically saying he believes only in traditional marriage, thinks gay adoption is bad and that if gays don’t agree with him, they can eat someone else’s pasta.
Just a marketing genius, wouldn’t you say?
I’m sorry…have I time traveled back to the 60’s? I could’ve sworn it was 2013.
Look…the man can believe whatever he wants. That’s what makes the world go round.
He makes his choices.
But so do we.
And if you check out their Facebook page, man are they in a world of hurt.
I’m not calling for a boycott of all Barilla products. Do what works for you.
But my guess is that the following talented, popular folks won’t be eating Barilla pasta anytime soon.
Real smart move Mr. Barilla.
Oh…and we can add one more picture to the list of people who won’t be buying your products.