Am I supposed to embrace this?
I know some others out there are touting that it’s a good thing Pillsbury has jumped into the gluten-free game.
Me? I’m becoming immune to the whole thing. Absolutely immune.
It’s Celiac Awareness Month and I’m just at a loss of what to do to…you know…actually raise awareness.
When your up against the big boys like General Mills pumping out gluten-free crap to the masses, simply because they know the market is hot, I feel like an ant on a hot summer day, with a mean 8 year old boy, who looks just like the Pillsbury Doughboy, holding a magnifying glass over me.
I’m all hot and bothered…and while that may sound somewhat titillating, I assure you it’s the complete opposite.
Dude note: It’s 11:30 at night, I just worked a long, long day and I’m a tad cranky. I’m gonna come back to this post in the am to see if I may have a different viewpoint on this. See you in the morning.
Okay…I’m back. I’ve had a good night sleep, except for the dream where I’m bartending and people keep coming in and coming in and we are supposed to be closed but they keep coming in and I just want to go home. Make them stop!!!
So here’s the deal. I appreciate these companies are trying. I honestly do.
And I know many people LOVE the fact that there are now more gluten free options than ever to choose from. And I totally respect that.
I’m not a food bully and everyone has the right to put into their bodies whatever they would like.
As always, my intentions are good and all I’m looking to do is help my fellow celiacs.
But here’s my concern. I’m convinced, based on how I feel and how many of my fellow celiacs feel, that we have an extremely hard time digesting this kind of unhealthy food and the best way to heal our bodies is by eating MOSTLY natural foods. When I went totally Whole 30, I never felt better.
Pillsbury is owned by General Mills. General Mills also owns Betty Crocker and Chex Cereal. They have come out with many gluten free products.
But the problem is, most of them are crap and even worse they are being marketed as being healthy because they are gluten free.
Take a peek at the image below. This was taken by yours truly at one of my local grocery stores. They have a “Healthy Elements” tag posted under items throughout the store. The tag will say “low fat” or “low sodium”…things like that. But they use the same tag for “Gluten Free”. And while I appreciate the items being tagged, it sends a message to the uneducated that gluten free equals healthy and that sends celiac awareness down the crapper.
I mean is high maltose corn syrup really a healthy element?
And their Chex cereals are just as bad. Take their Honey Nut cereal as an example. Although they market it as a nutritious breakfast, here are the ingredients: Whole Grain Corn, Corn Meal, Sugar, Honey, Salt, Brown Sugar Syrup, Molasses, Canola and/or Rice Bran Oil, Natural Almond Flavor, Natural Flavor. BHT Added to Preserve Freshness.
I used to have these every single morning until I realized that “Hey…I really feel like crap still. Maybe this is part of the problem and not part of the solution.”
My point is, and I know I took a long time to get here, is that just because something is gluten free does not mean we should be eating it.
Yes, it’s nice to have the options, especially those who have kids with celiac disease and still want them to feel “normal”.
It’s just that celiac disease has been kidnapped by the food industry and they’ve put the focus on “gluten free” instead of on our disease. All in the name of padding their bottom line.
If these companies want to make their unhealthy food gluten free, more power to them. Just please don’t try to market it as being healthy.
That ain’t celiac awareness.